A tough but caring coach pushes his young players through an intense training session, frustrated by their lack of focus and “quality” on the pitch. Between shouts, tactical instructions and playful scolding, he reminds them that true performance starts with discipline, effort and what they choose to eat every day.
Back in the locker room and around the shared dish after practice, the team’s energy changes as they all gather around MG products, presented as tasty, high‑quality, 100% Tunisian‑made food that brings them together. The spot closes by linking the coach’s obsession with “the best quality” to MG’s wide range at the best price, celebrating more than 140 years of a brand that “makes your heart happy every day.”
Credits
Director: Majdi Smiri