The spot opens on a warm “Happy Birthday” moment, as MG celebrates 142 years surrounded by its consumers in a festive, colorful atmosphere. The visuals focus on joy, family spirit and everyday MG products, turning the brand’s anniversary into a shared national celebration.
The voice‑over explains that for MG’s birthday, there is one winner every hour, simply by using the MG Club card or MG app at checkout. Viewers see examples of prizes such as household appliances and many other gifts, reinforcing the idea that MG continues to “make your heart happy every day” by giving back to loyal customers.
Credits
Director: Mahdi Gdhami
Year: 2025
Agency: 3SG