MG 50/50

A grumpy, old‑school shopkeeper is obsessed with counting every last dinar, suspiciously watching his customers and muttering about who might be “calculating behind his back.” His routine is disrupted when a lively group bursts in from an MG birthday party, waving a giant blank check and filling the store with music, balloons and celebration.​

They reveal the MG “50/50” promotion: 50 days of festivities with 50 winners every day for MG Club card holders, turning ordinary shopping into a chance to win big. As the shopkeeper slowly warms up to the excitement, the film links MG’s 140‑year heritage with a modern, playful way of rewarding loyal consumers all across Tunisia.

Credits

Director: Majdi Smiri
Year: 2024
Agency: 3SG

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