Café Benyedder

Set during the holy month of Ramadan, the spot opens on the aroma of freshly brewed coffee gently filling a traditional Tunisian home just before iftar. Family members gather around the table, sharing smiles, stories and laughter, as the soundtrack underlines how coffee is the moment that “opens the evening.”​

Through warm, nostalgic images that blend past and present, Café Ben Yedder is presented as the coffee that has always accompanied these intimate family gatherings. The film positions the brand as a timeless symbol of authenticity and togetherness, the taste that “sweetens your eyes” and completes the joy of Ramadan nights.